B2B Growth Campaign
SEO content engine plus retargeted LinkedIn and Google campaigns.
The challenge
High advertising spend with too few qualified leads.
Our approach
- Rebuilt conversion tracking so every lead was tied to its source.
- Launched an SEO content program around high-intent buyer searches.
- Restructured paid campaigns around audiences and retargeting.
Results
+180% Qualified Leads
- +180% Qualified leads
- -35% Cost per lead
- 3.4x Return on ad spend