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EdTech · B2B

B2B Growth Campaign

SEO content engine plus retargeted LinkedIn and Google campaigns.

Digital MarketingWeb DevelopmentSample case study data
ClientAtlaso Learning Sample
IndustryEdTech · B2B
ServicesDigital Marketing
TimelineOngoing
+180%

Qualified leads

-35%

Cost per lead

3.4x

Return on ad spend

The challenge

High advertising spend with too few qualified leads.

Key result+180%Qualified Leads
Our approach
  1. Rebuilt conversion tracking so every lead was tied to its source.
  2. Launched an SEO content program around high-intent buyer searches.
  3. Restructured paid campaigns around audiences and retargeting.

The solution

SEO content engine plus retargeted LinkedIn and Google campaigns.

  • Digital Marketing
  • Web Development
★★★★★Sample
“Clear reporting, fast experiments and no vanity metrics. For the first time we know exactly which campaigns bring in revenue.”
+180% qualified leads
MBMarco BianchiHead of Growth, Atlaso Learning
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